Whitworth University Expands Business Program for Adult Students with Five New Career-Focused Specializations

Whitworth University is thrilled to announce the expansion of its business program for adult learners through a new partnership with Rize Education. Students will have the opportunity to enroll in five new career-focused concentrations designed to meet the needs of the most in-demand industries in the Spokane job market.

The five new specializations include:

• AI Literacy – Provides foundational knowledge on artificial intelligence, including how AI is shaping industries and the ethical considerations of AI-driven decision-making.

• Business Analytics – Equips students with data analysis and visualization skills to drive strategic business decisions.

• Digital Marketing – Teaches students how to leverage social media, search engine optimization (SEO) and content strategy to build strong brand engagement and customer acquisition.

• Human Resource Management – Focuses on talent acquisition, employee relations and workplace leadership to prepare students for HR roles in a variety of industries. 

• Supply Chain Management – Develops expertise in logistics, procurement and operational efficiency to support business growth and sustainability.

Designed to equip adult learners with job-ready skills, these new specializations align with regional workforce needs and provide students with a flexible, career-focused education. Each specialization consists of targeted coursework developed in collaboration with industry experts to ensure graduates are prepared to succeed in today’s rapidly changing business environment.

These courses are structured with flexibility in mind, allowing students to balance their studies with work and family commitments. Courses are delivered in an eight-week, online, asynchronous format, providing accessibility to working professionals seeking to enhance their skills without disrupting their schedules.

“Whitworth has been serving adult learners in the Spokane region for over 100 years, helping them build the skills and credentials they need to advance their careers,” says Brooke Kiener, dean of the School of Continuing Studies & graduate admissions at Whitworth University. “These new specializations reflect our long-standing dedication to equipping adult students with relevant, high-demand skills that meet the evolving needs of Spokane’s business community.” 

Prospective students interested in learning more about these specializations can visit www.whitworth.edu/evening or email csadmissions@whitworth.edu.

About Rize Education:

Rize Education partners with colleges and universities to develop career-aligned academic programs that address industry demands. By collaborating with over 100 institutions, Rize helps students gain specialized skills that enhance their career prospects and increase their value in the job market.

About Whitworth University:

Whitworth University has been a cornerstone of higher education in the Pacific Northwest for over a century, offering rigorous academic programs rooted in a commitment to excellence and student success. Through its School of Continuing Studies, Whitworth provides career-focused education designed for adult learners seeking to advance in today’s evolving workforce.

Contacts:

Trisha Coder, associate director of media relations, Whitworth University, (509) 777-4703 or tcoder@whitworth.edu.